On September 13, 2013, CEED Morocco organized the “Going International” forum in Casablanca for more than 80 Moroccan entrepreneurs who seek to export their products or services internationally. The event featured five Moroccan business owners who have successfully expanded their businesses to foreign markets. These entrepreneurs shared their experience and offered insights about how to identify and enter relevant international markets including the United States, Africa and Europe. Among the guests were:
- Othman Taarji, managing director, Energytransfo
- Faycal Genouni, managing director, Transworld Protection
- Mourad Makouar, founder and CEO, M2T
- Samir Mehdi, international sales manager, Palmeraie Industries
- Rabia Allam, managing director, AMCHAM
The CEED Morocco team also presented the Go-to-Market competition to audience members during the event and asked attendees to encourage others to participate. Following the forum, subscription to the Go-to-Market competition increased considerably. Further, CEED Morocco officially announced that it will be hosting Global Entrepreneurship Week (GEW) 2013 and is currently building partnerships for the GEW. All participants were invited to attend the GEW event.
The “Going International” event concluded with a reception in Technopark, the technology business cluster complex in Casablanca. CEED entrepreneurs left the 6-hour event with new opportunities, insights and relationships that will help them expand the footprint of their businesses beyond Morocco.