In early December, CEED Morocco hosted a business envoy to Senegal. Six entrepreneurs from the CEED network attended the trip and had more than 60 B2B meetings with those from the banking sector, business associations and industry specific experts. The goal of the business envoy was to meet with potential clients and strategic partners. Over 10 serious leads were generated and the CEED entrepreneurs hope to follow up with these leads in the coming months to expand their businesses into Sub-Saharan Africa. The business envoy was conceived during the “Going International” networking event where CEED brought in entrepreneurs who have successfully penetrated new markets. These entrepreneurs shared their stories and inspired the CEED community to organize a trip to Africa.