With 10 years of experience working in the telecom industry, Tayeb launched his first company, B2N Consulting, which offered customers a wide range of telecom services and solutions. Tayeb joined CEED Grow in 2013 to learn about various strategies to grow and scale his business but quickly learned that the competition was steep, his value proposition was less competitive, and the market opportunity limited. Although his company was doing well, Tayeb was inspired to start a new business, one which focused on solving a big problem in Morocco. In 2014, Tayeb and Ali Echihabi Co-Founded, iTaxi.ma, a mobile application that enables users to book, rate, and track taxis in real time. Due to his overwhelmingly positive experience in the CEED Grow program, he decided to join CEED Go-To-Market to get advice from fellow entrepreneurs, guidance from mentors, and feedback from CEED staff on his new enterprise. The CEED-Go-To-Market program not only allowed Tayeb to get invaluable feedback from a large number of like-minded entrepreneurs, but he was also able to get access to a wide range of resource via the CEED network. CEED Morocco facilitated introductions to potential investors, both domestic and international and to date Tayeb has successfully raised $30,000 USD and hopes to raise an additional $250,000 in the next few months. iTaxi.ma was the official taxi service for the CEED Global Annual Conference held in Morocco in October 2014 and his service got a 5 star rating from users at the conference.