DHH is a tech group that invests and grows companies in the Web Hosting, SaaS, and Cloud Computing industries across Southern Europe.

DHH’s growth has been tightly connected with CEED since 2011, when they were a web agency, Klaro.  CEED has supported their biggest business transformation, from a small company with 15 employees to the publicly traded tech corporation listed on the Italian Stock Exchange with a 10M EUR market cap and over 70 employees. All members of their founding team and key management personnel have participated in various CEED entrepreneur programs for company growth (Grow) and professionalizing organization (Pro), and functional programs for marketing, sales, leadership, and finance.

DHH aims to be the key player in European emerging digital economies in which the internet penetration is still in a “beginner” phase. Countries such as Italy, Slovenia, Croatia, Serbia, Bosnia, Albania, Macedonia, Montenegro, Greece and the central-eastern Europe (Bulgaria, Romania, Slovakia, Hungary) as they believe that these have great growth potential.

CEED recently caught up with Uros, who shared his thoughts on the future of business, reflecting on DHH’s growth through acquisitions.

Uros points out that business models in principle remain the same. Companies are still solving the same problems for their customers. What is changing is external factors – accessibility of technology and the business environment. The impact of technology is seen in the value chain where there is a danger that one players dominates. Therefore, the key question for every entrepreneur is how will technology and other trends affect the negotiating power in their market.

The Internet has opened up global niches – the same player can easier enter major markets globally, it “democratized” market access (for example, Alibaba) and changed the distribution of at least digital goods (for example, the App Store). In sectors where the network effect has a strong influence, we get one dominant player.

“Software is eating the world”, Digitalization introduces an exponential drop in costs in traditional industries, which again destroys the existing “strong players” as they do not have the strongest negotiating positions when facing decreasing technology costs.

At the end of the day, business models change, business plans align with trends, but the winners are going to be those who are effective in performance and execution.

For more information about DHH, check out their website: https://www.dhh.international/