Eta Morina is the Managing Director at Hidroing-DK, a leading Kosovar Engineering and Consulting Company started in 2001. In 2003 the company was managed by her brother, Nebih Morina, and in 2005 he bought the company. When Nebih Morina tragically and unexpectedly passed away in 2011, her family looked to her to take over the business.

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“We were all heartbroken, it was hard to think clearly at that time. I’ve always had an entrepreneurial mindset, but the engineering sector was not my area of expertise. Even so, I felt a responsibility to the employees, who my brother adored, to step in and lead the business.”

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Nebih Morina was an active member of CEED, and in many ways was instrumental in building CEED Kosovo community. Upon hearing the news, CEED Kosovo Director, Kreshnik Lleshi felt compelled to support Eta through the CEED network. Eta joined the CEED Grow program in 2015, and she remains an active member today.

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“Getting to know other businesses and networking is the biggest impact CEED has had on [Hidroing-DK].”

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In addition to CEED Grow, she participated in a “Regional Women in Business Event”, held in Belgrade designed to bridge the gap between women entrepreneurs in the region. The event was hosted by CEED as a part of the Regional Economic Growth project sponsored by USAID. In 2018, 60% of Hidroing-DK’s revenue was from contacts from outside Kosovo.

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Eta also credits CEED with encouraging her to take steps formalize the business’ processes. She gave the example of ending the practice of relying on free trials or individual licenses for architectural software and purchasing an enterprise license to ensure that reliable customer support is available when needed.

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Moreover, by using her voice as a young business leader to promote women’s rights in Kosovo and beyond, Eta embodies the spirit of the CEED. She is active in several women’s organizations and is outspoken in her support of women entrepreneurs. In fact, after this interview she rushed out of the CEED office in order to lobby members of the Parliament of Kosovo regarding the right of political appointees to have access to maternity leave. A benefit they are currently not allowed to use.

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CEED Kosovo is proud of Eta’s accomplishments and looks forward to her continued participation in the network.

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